William Hamal | Shopify Expert

How to Run Facebook Ads

Introduction to Facebook Ads

Facebook advertising stands as a cornerstone in the digital marketing strategies of businesses globally, not just because it’s widely used, but because of its profound ability to target and engage specific audiences. This capability makes it essential for any marketer looking to boost their online presence.

Understanding the Basics of Facebook Ads

At its core, Facebook advertising is about connecting your brand with the right people. The platform offers various ad formats and targeting options that allow businesses to tailor their advertising efforts to specific demographic and behavioral segments.

Types of Facebook Ads

Facebook provides multiple ad formats to cater to different marketing objectives:

Image Ads: Simple yet powerful, these ads are great for starting out.
Video Ads: Ideal for engagement, conveying more complex messages.
Carousel Ads: Multiple images or videos in a single ad, perfect for showcasing a collection of products.
Slideshow Ads: Video-like ads made from a series of still images.

Setting Up Your Facebook Ad Campaign

Setting up an effective Facebook ad campaign involves several key steps:

Creating an Ad Account

To begin, you’ll need to create an ad account in Facebook Ads Manager. This is where all your advertising activities will be managed.

Defining Your Target Audience

A crucial step is defining who you want your ads to reach. Facebook’s detailed targeting options allow you to segment audiences based on age, location, interests, and more.

Budgeting for Your Ads

Your ad budget will largely determine the reach of your campaign. Facebook offers options for daily or lifetime budgets, so you can control spending.

Designing Effective Facebook Ads

An effective ad is not just about what it says but how it looks.

Crafting Compelling Ad Copy

The text of your ad should be concise and to the point, clearly communicating the value of your offer.

Choosing the Right Images and Videos

Visuals are often the first thing that catches the eye. Make sure they are high quality and relevant to your message.

Running Facebook Ads in Nepal

Facebook advertising presents a powerful opportunity to reach Nepal’s growing online population. With millions of active users, Facebook allows you to target your ideal customers with laser precision. Leveraging demographics, interests, and even specific locations within Nepal, you can craft Facebook Ads that resonate with your local audience. This targeted approach combined with Facebook’s competitive ad costs makes it an ideal platform to drive brand awareness, website traffic, and conversions for your business in Nepal.

Advanced Strategies for Facebook Boosting

While Facebook Ads offer comprehensive campaign creation, Facebook also allows you to boost existing organic posts. Boosting is a simpler way to enhance the reach of your content beyond your existing followers. Targeting boosted posts can be refined by demographics, interests, and geographic location. This can be a cost-effective strategy for specific goals, such as increasing engagement on a popular post or driving traffic to a new blog article.

Measuring and Optimizing Your Ads

Running effective Facebook Ads goes beyond simply creating and launching campaigns. To ensure your ads reach the right audience and deliver results, measuring and optimizing performance is crucial. Facebook Ads Manager provides robust built-in analytics tools that allow you to track key metrics like impressions, reach, clicks, conversions, and cost-per-click (CPC). By analyzing this data, you can gain valuable insights into how your ads are performing. This data empowers you to optimize your campaigns by identifying what’s working and what’s not. You can then adjust elements like targeting, ad copy, or visuals to improve performance and maximize your return on investment (ROI).

Social Media Marketing Beyond Facebook

While Facebook is a dominant force in social media, a comprehensive social media marketing strategy shouldn’t rely solely on it. Consider expanding your reach to other popular platforms like Instagram, Twitter, and LinkedIn. Each platform caters to a unique audience and offers distinct advantages. For instance, Instagram excels in visual content, making it ideal for showcasing products or sharing behind-the-scenes glimpses. Twitter, on the other hand, thrives on real-time conversations and news updates. LinkedIn provides a professional networking environment suitable for B2B marketing. By tailoring your content and approach to each platform, you can engage with a wider audience and achieve a more robust online presence.


To determine the right budget for your Facebook ads, start by defining your campaign goals and understanding your target audience’s size. Use Facebook’s Audience Insights to gauge potential reach and set a test budget to experiment with different ad sets. Monitor performance metrics such as Cost Per Click (CPC) and Return on Ad Spend (ROAS) to adjust your budget for optimal results. A daily or lifetime budget can be set based on your overall marketing spend and expected campaign duration.

Best practices for targeting ads in Nepal include localizing your ad content to reflect cultural nuances and language preferences. Utilize demographic targeting to reach specific age groups, locations, and interests relevant to the Nepalese market. Consider the most popular times for social media use in Nepal and schedule your ads accordingly. Additionally, engaging with local trends and using regional insights can increase ad relevance and effectiveness.

To improve the performance of your Facebook ads, continuously test different elements of your ads, including images, headlines, and call-to-actions. Use A/B testing to determine what resonates best with your audience. Optimize your targeting by refining your audience segments and use retargeting strategies to reach users who have already shown interest in your product or service. Additionally, regularly review your ad analytics to make data-driven adjustments.

Boosting posts is a simpler form of advertising on Facebook, primarily aimed at increasing the visibility of a particular post to a broader audience or to specific demographics, interests, or locations. It’s quick and easy but offers limited customization. On the other hand, running targeted ad campaigns through Facebook Ads Manager provides more control and customization options. You can create multiple ad sets, tailor your bidding strategies, and utilize advanced targeting and tracking features, making it more suitable for achieving specific marketing objectives.

Yes, Facebook ads can effectively help in reaching an international audience. The platform offers extensive targeting options that allow advertisers to reach users in specific countries, regions, or even cities worldwide. By creating ads in different languages and tailoring the content to cultural contexts, businesses can engage with a global audience. Additionally, Facebook’s global reach provides a significant advantage in international marketing strategies, allowing for scalable campaigns across borders.