William Hamal | Shopify Expert

How to Add GA4 to Shopify with the Latest Methods

March 15, 2023

Google Analytics is an essential tool for measuring and analyzing website traffic. Shopify, as a leading e-commerce platform, allows store owners to integrate Google Analytics with their online stores to track their visitors’ behaviour and purchasing patterns. With the new update of GA4, it has become even more critical for Shopify store owners to set up GA4 properly. In this article, we will discuss the new, updated way of adding GA4 to Shopify and guide you through the process step by step.

Introduction to Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest version of Google Analytics that provides more advanced tracking and analysis features for websites and mobile apps. Shopify, as an e-commerce platform, has recently introduced an update for integrating GA4 with its online stores. The new GA4 update offers more extensive insights into customers’ behaviour, allowing store owners to make more informed business decisions. In this article, we will guide you through the process of setting up GA4 for your Shopify store and help you understand its benefits.

Step-by-Step Guide to Add GA4 to Shopify with the Latest Methods 

On March 2023, Shopify introduced its new adding method, which is a straightforward process. Follow the steps below:

Step 1: Create a Google Analytics 4 Property “ Skip if you already have created” 

The first step is to create a new GA4 property in your Google Analytics account. Follow these steps:

  1. Log in to your Google Analytics account and select “Admin” from the menu.
  2. Under the “Account” column, select the account you want to create the new property for.
  3. Under the “Property” column, click “Create Property.”
  4. Follow the prompts to set up your new property.

Step 2: Add the GA4 Tracking Code to Shopify

Once you have created your GA4 property, you need to add the GA4 tracking code to your Shopify store. Follow these steps:

  1. Make sure you have added Google Sales Channel. 
  2. Log in to your Shopify store and navigate to “Online Store” > “Preferences” > “Google Analytics” > “Manage pixel here.”
  3. Then you be redirected to Get started with Google Analytics 4.
  4. Connect your google account and then connect your GA4 property.

You have successfully added GA4 to your Shopify store in just 2 steps.
Now you can Set Up GA4 Event Tracking in Shopify.
If you encounter any issues, it’s important to troubleshoot and resolve them as soon as possible to ensure accurate and reliable data.

FAQs about setting up GA4 on shopify

Can I use both GA4 and Universal Analytics on my Shopify store?

Yes, you can use both GA4 and Universal Analytics on your Shopify store. However, it is recommended to use GA4 for more advanced tracking and analysis features.

Can I migrate my existing Universal Analytics data to GA4?

Yes, you can migrate your existing Universal Analytics data to GA4. Follow the steps outlined in the Google Analytics migration guide.

Do I need to modify my Shopify store’s theme to set up GA4?

Yes, you need to modify your Shopify store’s theme.liquid file to add the GA4 tracking code.

Can I track my Shopify store’s mobile?

Yes, you can track your Shopify store’s mobile app with GA4 by integrating the GA4 SDK into your app. Follow the instructions in the GA4 SDK developer guide.

How long does it take for GA4 data to show up in my reports?

It may take up to 24 hours for GA4 data to show up in your reports. If you still don’t see any data after 24 hours, check your tracking code and event tracking setup.

Posted in Shopify
Write a comment