Google Analytics is an essential tool for measuring and analyzing website traffic. Shopify, as a leading e-commerce platform, allows store owners to integrate Google Analytics with their online stores to track their visitors’ behaviour and purchasing patterns. With the new update of GA4, it has become even more critical for Shopify store owners to set up GA4 properly. In this article, we will discuss the new, updated way of adding GA4 to Shopify and guide you through the process step by step.
Introduction to Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest version of Google Analytics that provides more advanced tracking and analysis features for websites and mobile apps. Shopify, as an e-commerce platform, has recently introduced an update for integrating GA4 with its online stores. The new GA4 update offers more extensive insights into customers’ behaviour, allowing store owners to make more informed business decisions. In this article, we will guide you through the process of setting up GA4 for your Shopify store and help you understand its benefits.
Step-by-Step Guide to Add GA4 to Shopify with the Latest Methods
On March 2023, Shopify introduced its new adding method, which is a straightforward process. Follow the steps below:
Step 1: Create a Google Analytics 4 Property “ Skip if you already have created”
The first step is to create a new GA4 property in your Google Analytics account. Follow these steps:
- Log in to your Google Analytics account and select “Admin” from the menu.
- Under the “Account” column, select the account you want to create the new property for.
- Under the “Property” column, click “Create Property.”
- Follow the prompts to set up your new property.
Step 2: Add the GA4 Tracking Code to Shopify
Once you have created your GA4 property, you need to add the GA4 tracking code to your Shopify store. Follow these steps:
- Make sure you have added Google Sales Channel.
- Log in to your Shopify store and navigate to “Online Store” > “Preferences” > “Google Analytics” > “Manage pixel here.”
- Then you be redirected to Get started with Google Analytics 4.
- Connect your google account and then connect your GA4 property.
You have successfully added GA4 to your Shopify store in just 2 steps.
Now you can Set Up GA4 Event Tracking in Shopify.
If you encounter any issues, it’s important to troubleshoot and resolve them as soon as possible to ensure accurate and reliable data.